# Marketo

The Marketo Integration allows you to automatically collect and sync viewer and engagement data from Supademo to Marketo.

### How to sync data between Supademo and Marketo

{% @supademo/embed demoId="cmbjp4ube0001zm0hprd1azmh" url="<https://app.supademo.com/demo/cmbjp4ube0001zm0hprd1azmh>" %}

### Fields synced to Marketo

Once the Marketo integration is connected, Supademo automatically syncs the fields below directly to Marketo. No manual field mapping is required.

#### Standard Marketo fields

These form values are synced directly into Marketo’s standard lead fields:

| Supademo source         | Marketo field |
| ----------------------- | ------------- |
| Email form value        | `email`       |
| First name form value   | `firstName`   |
| Last name form value    | `lastName`    |
| Company name form value | `company`     |

#### Supademo lead fields

The following fields are sent from Supademo to Marketo automatically when available:

| Internal name               | Display name                 | Source                                     |
| --------------------------- | ---------------------------- | ------------------------------------------ |
| `apiSource`                 | API Source                   | Constant value: `Demo`                     |
| `entityTitle`               | Demo Entity Title            | `data.entityTitle` — demo or showcase name |
| `supademoCountry`           | Supademo Country             | Country form value                         |
| `supademoNumberOfEmployees` | Supademo Number of Employees | Number of employees form value             |
| `title`                     | Job Title                    | Job title form value                       |

#### Tracking fields

Supademo also syncs tracking parameters to Marketo automatically. Supademo sends these values automatically when a viewer submits a form or is identified through a Supademo experience. Standard fields, Supademo-specific fields, and tracking parameters are synced directly to Marketo based on the field definitions above, without requiring manual mapping during setup.

| Internal key   | Default Marketo field  | Source                                                                |
| -------------- | ---------------------- | --------------------------------------------------------------------- |
| `utmSource`    | `supademoUtmSource`    | `utmParams.utm_source`                                                |
| `utmMedium`    | `supademoUtmMedium`    | `utmParams.utm_medium`                                                |
| `utmCampaign`  | `supademoUtmCampaign`  | `utmParams.utm_campaign`                                              |
| `utmTerm`      | `supademoUtmTerm`      | `utmParams.utm_term`                                                  |
| `utmContent`   | `supademoUtmContent`   | `utmParams.utm_content`                                               |
| `gclid`        | `supademoGclid`        | `utmParams.gclid`                                                     |
| `fbclid`       | `supademoFbclid`       | `utmParams.fbclid`                                                    |
| `msclkid`      | `supademoMsclkid`      | `utmParams.msclkid`                                                   |
| `customParams` | `supademoCustomParams` | Serialized JSON from `data.customParams`, truncated to 255 characters |


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