# Conditional Branching

### What is conditional branching

Branching allows your viewers to choose their own path within your Supademo—creating a personalized, interactive experience that increases engagement and drives better outcomes.

{% hint style="info" %}
Please note that this feature is available on **Scale, Growth,** and **Enterprise** plans.
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{% @supademo/embed demoId="clr72yts2005znqu6kznvcixv" url="<https://app.supademo.com/demo/clr72yts2005znqu6kznvcixv>" %}

{% hint style="info" %}
[Here is a quick guide](https://supademo.com/blog/branching-best-practices-for-interactive-demos) to designing an effective branching product demo.&#x20;
{% endhint %}

### With conditional branching, you can:

* Add multiple CTAs (buttons) to Supademo Chapters, each linking to a different demo step or URL
* Define unique navigation targets for individual hotspots
* Personalize the journey based on persona, use case, or customer segment

This makes it easy to:

* Build modular, reusable demos from a single Supademo
* Create tailored flows for different stakeholders or product features
* Boost engagement and lead qualification through interactivity

### **Example use cases:**

* Let buyers choose their role ("I’m a marketer" vs "I’m an engineer") and jump to the most relevant flow
* Offer multiple feature paths ("Show me reporting" vs "Show me integrations")
* Route users to different Supademos from a single intro step

{% hint style="info" %}
Note: Branching logic can be applied at both the **Chapter CTA level** and **individual hotspot level**.
{% endhint %}