> For the complete documentation index, see [llms.txt](https://docs.supademo.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.supademo.com/use-cases/marketing-and-growth.md). # Marketing & Growth How marketing and growth teams use Supademo: embedded website demos that capture leads, interactive launch announcements, and offline-ready event demos. Marketing and growth teams use Supademo to let prospects try the product before anyone books a call: an interactive demo embedded on the website, a clickable walkthrough inside every launch announcement, and a booth demo that keeps running when conference wifi fails. The common thread is conversion you can measure. Every demo captures leads through native forms, attributes traffic through UTM parameters, and reports per-step drop-off, so demo content is optimized like any other funnel stage. This page maps each marketing job to the features that do it, then links to a full guide per use case. {% @supademo/embed url="" demoId="cm6szadp500z7pe1qxqelmwg2" %} ## Which Supademo features matter most for marketing teams | Job to be done | Supademo feature | Where to start | | -------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | --------------------- | | Let website visitors try the product | Embeds on any site, plus popup embeds behind a "Take a tour" button | Embed | | Turn demo viewers into pipeline | Native [form chapter](https://docs.supademo.com/customize/chapters/forms-and-lead-capture)s, [email gate](https://docs.supademo.com/customize/chapters/forms-and-lead-capture)s, CRM sync with AI field mapping | Capture leads | | Announce features people actually try | Guided demos embedded in changelogs and launch pages | Product updates guide | | Demo at booths with unreliable wifi | Offline demos that run self-contained on any device | Conferences guide | | Serve global audiences from one demo | [AI translations](https://docs.supademo.com/customize/personalize/ai-translations-hub) in 50+ languages, [AI voiceovers](https://docs.supademo.com/customize/voiceovers) with 148 voices | AI translations | | Route each visitor to relevant content | [Route Hub](https://docs.supademo.com/share/route-hub)s and [conditional branching](https://docs.supademo.com/customize/chapters/conditional-branching) | Route Hub | | Prove which demos convert | Per-step drop-off, UTM and source attribution, Lead Data with CSV export | Session metrics | ## Workflow: ship a website demo that captures leads 1. Build a short guided demo of your core workflow and embed it above the fold on the page where the relevant traffic lands, or behind a popup for a "Take a tour" button. 2. Add a form chapter with the business-email-only toggle on, placed after the demo has shown value rather than in front of it. 3. Connect CRM sync so leads land in HubSpot, Salesforce, Marketo, Zoho, or Pipedrive with fields mapped automatically, or route them anywhere with Zapier and webhooks. 4. Review per-step drop-off weekly and cut or rework the steps where viewers leave. The full pattern is in the Website demos guide. ## Workflow: localize one campaign for every market 1. Finish the demo in your source language, including AI voiceover. 2. Generate AI translations into each target market's language; voiceovers translate along with on-screen text. 3. Share one link or embed; viewers get the demo in their language without your team maintaining parallel copies. ## Guides in this section * Conferences: booth demos on TVs and tablets, including [offline demos](https://docs.supademo.com/share/offline-demos) that need no wifi. * Website demos: embedded product tours that convert visitors and feed your CRM. * Product updates and releases: interactive changelogs and launch content. For demo length, CTA placement, and gating strategy, see Best practices. ## Frequently asked questions ### What is the best interactive demo software for marketing teams? Evaluate on four things: embeds that work on any website and CMS, [lead capture](https://docs.supademo.com/capture-leads) with CRM sync rather than a CSV dead end, analytics that attribute demo engagement to traffic source, and localization that does not multiply your content workload. Supademo provides all four: embeds and popup embeds on any site, native form chapters with AI-mapped CRM sync, UTM and source attribution with per-step drop-off, and AI translation into 50+ languages from one demo. ### Can I capture leads from an interactive demo? Yes. Supademo form chapters support up to 7 fields including dropdowns, number fields, and phone validation, with a business-email-only toggle, domain allow and block lists, and email verification. Captured leads appear in Lead Data analytics with CSV export and sync to HubSpot, Salesforce, Marketo, Zoho, or Pipedrive, or anywhere via Zapier and webhooks. ### Should a marketing demo be gated? Gate late or not at all. An ungated demo maximizes reach and still identifies engaged companies through [session analytics](https://docs.supademo.com/analyze/session-metrics); when you do gate, place the form after a value moment mid-demo rather than as a wall in front of step one, and keep it short. Product-update and changelog demos should stay ungated, since their job is adoption, not lead capture.