> For the complete documentation index, see [llms.txt](https://docs.supademo.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.supademo.com/use-cases/sales-and-enablement/prospecting-and-outbound.md).

# Prospecting & Outbound

How to use Supademo for outbound prospecting: short interactive demos personalized per prospect with variables, sent as trackable links that reveal intent.

Demo-led prospecting means putting a short, personalized interactive demo inside cold emails and LinkedIn messages so prospects see your product working before they ever agree to a call. Instead of asking for 30 minutes on the strength of three paragraphs of text, you give two minutes of product up front, and Supademo's variables let one demo carry each prospect's own name and company, generated at scale rather than rebuilt per send.

## How to build it in Supademo

1. Create one [guided screenshot demo](/create/by-demo-type/guided-screenshot-and-video-demos.md) of your single best workflow, under 10 steps. Its only job is to earn a reply, not to run the full evaluation.
2. Open with a chapter that states the payoff in one line, and add an AI voiceover so the demo carries your pitch even when nobody reads hotspot text.
3. Insert [variables](/customize/personalize/variables-and-tokens.md) like `{{name}}` and `{{company}}` into the title and key steps, and use image variables to swap in the prospect's logo.
4. Generate [personalized links](/customize/personalize/variables-and-tokens.md) that fill those variables per prospect, so your sequence tool sends every contact a demo addressed to them from the same master.
5. Export a [GIF](/share/exports.md) of the demo's first seconds and place it in the email body as the clickable thumbnail; an animated preview communicates "this is interactive" better than a text link.
6. Close with one CTA, and embed your calendar directly in the end chapter so booking happens inside the demo.
7. Track with [trackable links](https://docs.supademo.com/share/share-link/trackable-share-links) and UTM parameters per campaign, and route engaged-viewer notifications to Slack so the rep follows up the moment a prospect watches.

**Example:** This Supademo demo personalizes itself for every prospect — [dynamic variables](/customize/personalize/variables-and-tokens.md) swap the company name and prospect details straight from URL parameters, so one demo becomes a hundred personalized ones without re-recording anything.

[**Open the personalized outbound example →**](https://app.supademo.com/demo/cmro5ubqg00cl0l0k0u6zm7r4)

## Recommended setup

| Decision           | Recommendation                                                             |
| ------------------ | -------------------------------------------------------------------------- |
| Demo type          | Guided screenshot demo, under 10 steps                                     |
| Sharing method     | Personalized links with dynamic variables, GIF thumbnail in the email body |
| Analytics to watch | Views by UTM source, completion rate, engaged-viewer notifications         |

Never gate an outbound demo. A cold prospect will not fill a form to watch your pitch; trackable and personalized links already tell you who engaged.

## Frequently asked questions

### How do I add an interactive demo to a cold email?

Export a short GIF of your Supademo and hyperlink it to the demo's personalized share link. The GIF animates in the inbox, the click opens the full interactive demo in the browser, and the trackable link records who watched. Most sequence tools accept the same variable fields you use for first-name personalization, so links merge in automatically.

### Can I personalize one demo for hundreds of prospects?

Yes. Build the demo once with `{{name}}`, `{{company}}`, and image variables, then generate personalized links that fill those values per prospect. Every recipient sees their own name and logo inside the product; you maintain a single demo.

### How do I know which prospects engaged with my outbound demo?

Every share link is trackable. Supa[demo analytics](/analyze/general-analytics.md) show sessions with company data, completion, and per-step drop-off, with UTM attribution separating campaigns. Engaged-viewer notifications by email or Slack flag hot prospects in real time, which is your cue to call.