Marketo
Last updated
Was this helpful?
The Marketo Integration allows you to automatically collect and sync viewer and engagement data from Supademo to Marketo.
Once the Marketo integration is connected, Supademo automatically syncs the fields below directly to Marketo. No manual field mapping is required.
These form values are synced directly into Marketo’s standard lead fields:
Email form value
email
First name form value
firstName
Last name form value
lastName
Company name form value
company
The following fields are sent from Supademo to Marketo automatically when available:
apiSource
API Source
Constant value: Demo
entityTitle
Demo Entity Title
data.entityTitle — demo or showcase name
supademoCountry
Supademo Country
Country form value
supademoNumberOfEmployees
Supademo Number of Employees
Number of employees form value
title
Job Title
Job title form value
Supademo also syncs tracking parameters to Marketo automatically. Supademo sends these values automatically when a viewer submits a form or is identified through a Supademo experience. Standard fields, Supademo-specific fields, and tracking parameters are synced directly to Marketo based on the field definitions above, without requiring manual mapping during setup.
utmSource
supademoUtmSource
utmParams.utm_source
utmMedium
supademoUtmMedium
utmParams.utm_medium
utmCampaign
supademoUtmCampaign
utmParams.utm_campaign
utmTerm
supademoUtmTerm
utmParams.utm_term
utmContent
supademoUtmContent
utmParams.utm_content
gclid
supademoGclid
utmParams.gclid
fbclid
supademoFbclid
utmParams.fbclid
msclkid
supademoMsclkid
utmParams.msclkid
customParams
supademoCustomParams
Serialized JSON from data.customParams, truncated to 255 characters
Last updated
Was this helpful?
Was this helpful?