Marketo

The Marketo Integration allows you to automatically collect and sync viewer and engagement data from Supademo to Marketo.

How to sync data between Supademo and Marketo

Fields synced to Marketo

Once the Marketo integration is connected, Supademo automatically syncs the fields below directly to Marketo. No manual field mapping is required.

Standard Marketo fields

These form values are synced directly into Marketo’s standard lead fields:

Supademo source	Marketo field
Email form value	email
First name form value	firstName
Last name form value	lastName
Company name form value	company

Supademo lead fields

The following fields are sent from Supademo to Marketo automatically when available:

Internal name	Display name	Source
apiSource	API Source	Constant value: Demo
entityTitle	Demo Entity Title	data.entityTitle — demo or showcase name
supademoCountry	Supademo Country	Country form value
supademoNumberOfEmployees	Supademo Number of Employees	Number of employees form value
title	Job Title	Job title form value

Tracking fields

Supademo also syncs tracking parameters to Marketo automatically. Supademo sends these values automatically when a viewer submits a form or is identified through a Supademo experience. Standard fields, Supademo-specific fields, and tracking parameters are synced directly to Marketo based on the field definitions above, without requiring manual mapping during setup.

Internal key	Default Marketo field	Source
utmSource	supademoUtmSource	utmParams.utm_source
utmMedium	supademoUtmMedium	utmParams.utm_medium
utmCampaign	supademoUtmCampaign	utmParams.utm_campaign
utmTerm	supademoUtmTerm	utmParams.utm_term
utmContent	supademoUtmContent	utmParams.utm_content
gclid	supademoGclid	utmParams.gclid
fbclid	supademoFbclid	utmParams.fbclid
msclkid	supademoMsclkid	utmParams.msclkid
customParams	supademoCustomParams	Serialized JSON from data.customParams, truncated to 255 characters