7 Tips for Great Interactive Demos

We analyzed over 30,000 Supademo's and found the most effective ones share several of the traits below. Below are some of the tactics used by customers to create engaging, high-converting interactive product demos.

1) Focus on clear “aha” moments

Skip unnecessary transition steps (i.e. like a step for clicking to open a menu) and focus on highlighting key product value moments. 

Use brief, benefits-focused text instead of lengthy, long-winded text. If you need to expand on text, rely on features like AI Voiceovers which allow you to expand upon the written text verbally.

If you need to illustrate key concepts or complex features/workflow, use conditional branching or showcase collections instead. This helps you break down demos into short, concise, and digestible sections.

2) Storyboard your benefits

Map out all of the features you want to include in your interactive demo. Then try to come up with 3-5 key "aha" moments for that feature or product. Work with your team to create a collection benefits that most closely resonate with your ideal customer profile (ICP).

If you're unsure about what these are, talk to your sales, marketing, and product team to identify them.

Next, on Notion, doc, or spreadsheet, map out each of the chapters and screens you'd like to highlight in your interactive demo in one column. Then jot down and iterate on the text, branching options, and buttons you'd like to add to each.

This should be a collaborative process!

3) Tailor the demo for the use case

Instead of creating one type of interactive demo for all prospects and use case, customize it for the use case in mind.

For instance, a website tour, an enablement demo for an existing customer, or an impact demo should all have different slide/step count lengths, visuals, and tone.

Introductory demos

Introductory demos should be 6-10 steps at most. Keeping text concise will better engage users — especially those that don't know much about your product.

If you need to illustrate complex workflows, use branching or showcase collections to keep sections short, concise, and engaging.

4) Set expectations for the viewer

If possible, clearly articulate the expected investment and effort for the viewer at the start. Using an Intro Chapter, let them know the expected steps and or time. For instance: “Explore Supademo in 6 clicks” or “3 min self-paced tour”.

From there, you can then branch out to specific workflows or feature demos, which can be 8-15 steps.

5) Add CTAs throughout the demo

Using Chapters, you can quickly add call-to-actions that drive user action at their moment of inspiration. The key tip here is to use CTAs throughout different breakpoints in your interactive demo — not just in the beginning and the end.

These CTAs should aim to help viewers take action at their moment of inspiration: like viewing another demo, booking an onboarding call, or learning more through an external asset.

Use Chapters as a first step for introducing a new section or providing context. Add optional blinking animations to direct folks to the action you’d like them to take.

With each CTA, the viewer can choose to dive deeper into the demo or convert into a free trial.

6) Add variations to your hotspots

Use the different types of hotspot customizations available on Supademo — such as different styles, adding/removing step numbers, and next buttons.

Hotspot types

• Use a blinking Pointer Style to call out to a specific element that should be clicked
• Use a Callout Style to provide general context on a feature or page without calling attention to a specific element
• Use a Custom Area Style to highlight and bring focus to a section or large element. 

7) Personalize with variables and share links

With very little effort, you can personalize hotspots, chapter text, buttons and more for viewers. And get notifications each time they engage —  helping you focus on the most engaged viewers. 

Add demo-specific branding to personalize further with your brand and more.