Conditional branching

Let your demo viewers choose their own path.

What is conditional branching

Branching allows your viewers to choose their own path within your Supademo—creating a personalized, interactive experience that increases engagement and drives better outcomes.

Please note that this feature is available on Scale, Growth, and Enterprise plans.

Here is a quick guide to designing an effective branching product demo.

With conditional branching, you can:

  • Add multiple CTAs (buttons) to Supademo Chapters, each linking to a different demo step or URL

  • Define unique navigation targets for individual hotspots

  • Personalize the journey based on persona, use case, or customer segment

This makes it easy to:

  • Build modular, reusable demos from a single Supademo

  • Create tailored flows for different stakeholders or product features

  • Boost engagement and lead qualification through interactivity

Example use cases:

  • Let buyers choose their role ("I’m a marketer" vs "I’m an engineer") and jump to the most relevant flow

  • Offer multiple feature paths ("Show me reporting" vs "Show me integrations")

  • Route users to different Supademos from a single intro step

Note: Branching logic can be applied at both the Chapter CTA level and individual hotspot level.

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