Conditional branching

Let your demo viewers choose their own path.

What is conditional branching

Branching allows your viewers to choose their own path within your Supademo—creating a personalized, interactive experience that increases engagement and drives better outcomes.

Please note that this feature is available on Scale, Growth, and Enterprise plans.

Here is a quick guide to designing an effective branching product demo.

With conditional branching, you can:

• Add multiple CTAs (buttons) to Supademo Chapters, each linking to a different demo step or URL

• Define unique navigation targets for individual hotspots

• Personalize the journey based on persona, use case, or customer segment

This makes it easy to:

• Build modular, reusable demos from a single Supademo

• Create tailored flows for different stakeholders or product features

• Boost engagement and lead qualification through interactivity

Example use cases:

• Let buyers choose their role ("I’m a marketer" vs "I’m an engineer") and jump to the most relevant flow

• Offer multiple feature paths ("Show me reporting" vs "Show me integrations")

• Route users to different Supademos from a single intro step

Note: Branching logic can be applied at both the Chapter CTA level and individual hotspot level.