Google Analytics integration

Supademo’s Google Analytics (GA) integration allows you to monitor and analyze the performance of your Supademos and Showcases directly from your Google Analytics dashboard. This powerful integration provides detailed insights into how users are interacting with your demos, helping you make data-driven decisions to improve engagement and optimize your content strategy.

How to sync data between Supademo and Google Analytics

1. Access the Integration Settings: Navigate to the Integrations section in your Supademo dashboard and click “Connect” next to the Google Analytics option.

2. Add Your GA Tracking ID: Find your Google Analytics tracking key (usually starts with G- or UA-) from your GA account, paste it into the input field, and click “Save.”

3. Automatic Integration: Once saved, all of your Supademos and Showcases will be automatically connected to GA for live metrics and event tracking.

4. See Real-Time and Historical Data: Head to your Google Analytics dashboard, and you’ll begin to see both real-time and historical visitor data populate—allowing you to analyze performance trends.

5. Track Demo Performance: View detailed insights, including which demos are performing best, where your viewers are coming from, and how they’re engaging with your content.

This integration brings Supademo and Showcase data into your existing Google Analytics workflow, allowing you to analyze demo performance alongside your other marketing and website performance metrics.

By leveraging this integration, you gain more comprehensive insights into your audience’s behavior, enabling you to make informed decisions about your demo strategy. You can better understand how your viewers interact with your content, optimize for engagement, and refine your approach for better results.

Real-time performance tracking:

The Google Analytics integration provides real-time performance tracking for your Supademos and Showcases. As users engage with your demos, their interactions are immediately reflected in your GA metrics, allowing you to make quick adjustments and optimizations.

Key metrics tracked in real-time:

• Track Page Views: See the total number of views for your Supademos and Showcases.

• Custom Event Tracking: Track custom GA events for specific user actions, such as interactions within the demos. You'll automatically track the following events:

CTA Click Event (supademo_cta_click)

Tracks when viewers/users interact with a Chapter step button that has an external link (call-to-action or CTA).

Event Parameters:

• action: "supademo_cta_click"

• category: "Link""

• value: 1

• demo_id: ID of the demo

• demo_url: URL of the demo

• cta_url: URL of the clicked call-to-action link

Lead Identification Event (supademo_lead_identify)

Tracks when viewers/users submit their email in a Chapter step.

Event Parameters:

• action: "supademo_lead_identify"

• category: "Lead""

• label: "Supademo Lead"

• value: 1

• demo_id: ID of the demo

• demo_url: URL of the demo

• lead_email: Email address of the identified lead

Key benefits:

1. Consolidated reporting Aggregate all of your measurement data in one place, allowing you to see the performance of your Supademos and Showcases alongside other key metrics in your GA dashboard.

2. Advanced insights Gain detailed insights into:

   • Geographical distribution: Understand where your viewers are located.

   • Viewer personas: Track demographics and behavioral data to tailor your content.

   • Device types: See which devices are being used to access your demos, helping you optimize for mobile or desktop experiences.

   • And much more!