Lesson 5: Analytics

Analytics are crucial to iterating and improving your Supademo. They’re also highly useful for identifying customers that haven’t been enabled, or narrowing your focus on highly engaged prospects.

This guided showcase will walk through:

• Measure aggregate metrics by date or viewer type (across Supademo and Showcases)

• View session analytics and leads for individual viewers

• Integrate data seamlessly into your CRM or marketing tools

• Tie analytics to features like email gating, trackable links, and variables

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👉 3 tips and tricks from the Founder

1️⃣ Tracking identified leads for a specific Supademo

When you use an email lead form or use trackable links (either viewer-specific or dynamically via UTMs), you'll be able to track their views and engagement for that particular Supademo. Simply click into a Supademo's analytics, click "Lead data", and toggle "Display identified leads only" to see trackable viewers on one page.

2️⃣ Toggle analytics between Showcases, Supademos, date periods and more

On your main analytics tab, you can easily toggle between Supademos, Showcases, data periods, internal/external viewers and much more!

3️⃣ Iterate on Supademos based on step dropoffs

When you click into a specific Supademo's analytics, you can easily see dropoff rates between slides. This should give you an indication into the clarity of your hotspot text and the length of the Supademo. Try experimenting with this and ideally keep steps short and to the point for maximum completion and engagement!

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Ready for the next lesson?

Lesson 6: Integrations