Lesson 3: Personalization

In today's B2B buying process, personalization is a must-have and can be the difference between winning or losing. Luckily, Supademo offers a wide range of features to help scale demo effectiveness.

This guided showcase will walk through:

• How to set up demo branching to let users 'choose their own journey'

• Adding branding and design options

• Customizing templates with dynamic variables

• Tracking sessions and viewership with tracking links

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👉 3 tips and tricks from the Founder

1️⃣ Using both chapters and hotspots for demo branching

Chapters are a great place to let users "choose their own adventure" - essentially letting them jump to the section or feature within the demo that they care about the most.

Pro Tip: You can add multiple hotspots on a single slide and let users jump to different steps based on the pointer they end up clicking.

2️⃣ Personalize for hundreds from one template demo with UTM parameters

Using dynamic variables and UTM-based tracking links, you can use one template to personalize the demo experience for hundreds of users - which is great for marketing rollouts, automated onboarding emails, or sales sequences.

Learn more about this in the Showcase demo called "Track viewers with UTMs" above!

3️⃣ Setting default themes for Supademo

By adding a default hotspot theme, share page logo, custom domain and CTA, you can create a consistent look and feel for all Supademos created within your company workspace. Need to override this branding for a specific Supademo? It's as simple as clicking the settings within that particular Supademo and updating it with a separate logo and/or CTA.

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Ready for the next Lesson?

Lesson 4: Share & Embed