Prospecting & Outbound

Differentiate outbound by sending interactive Supademos instead of PDFs or decks. Personalized demos grab attention, lift reply rates, and help prospects quickly understand your product’s value.

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Why Sales Teams Choose Supademo for Prospecting & Outbound

Cold outreach often gets ignored when it looks like every other sales email. Supademo helps sellers stand out with hyper-personalized, interactive demos that showcase the product in action from the very first touch. Variables and tokens allow reps to customize demos with a prospect’s name, company, or industry context at scale — creating a sense of relevance without extra effort. Because every view is trackable, sellers can see who clicked, how long they engaged, and which features resonated most, turning cold outreach into warm conversations.

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How Sales Teams Use Supademo for Prospecting & Outbound

• SDRs & BDRs → Include short, personalized demos in outbound emails to grab attention and spark curiosity.

• AEs prospecting into key accounts → Share demo microsites or Showcase Collections tailored to specific verticals, roles, or use cases.

• Marketing & Growth teams → Embed demos in outbound campaigns, landing pages, or LinkedIn messages to differentiate from plain text or PDFs.

• Account-based sellers → Use personalized Supademos to break into strategic accounts, swapping logos or use-case examples via variables.

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Tips for Building Better Prospecting & Outbound Demos 👇

1

🎯 Start with Content that Hooks

• Keep it short → Prospecting demos should be quick to consume — ideally under 10 steps. Add progress bar or back/forward hotspot buttons so viewers know exactly where they are.

• Set the context → For greater engagement, use your opening step or chapters to explain the goal (“See how Supademo helps BRDs 2x their response rates in 2 minutes”).

• Personalize at scale → Use variables to insert a prospect’s name, company, or role directly into the demo. Add image variables to swap in logos or visuals that make the demo feel custom.

👉 Pro Tip: Think of your demo as a teaser trailer, not the full movie. Its only job is to spark enough interest for a reply or call.

2

⏭️ Drive the Next Step

• Keep it singular → End with one clear CTA (e.g., “Book a call” or “Reply to this email”) using an End Chapter CTA.

• Make it visible → Add watermarks or Share Page buttons so prospects can act the moment they’re intrigued, not just at the end.

• Embed scheduling → Drop your calendar link directly into the demo so booking a slot is seamless.

• Offer choice → Use Showcases to bundle 2–3 demos by persona (e.g., End User, Admin, Manager) so prospects can self-select.

3

👀 Track & Follow-up

• Skip the gates → Outbound is about reducing friction. Use trackable links or UTM parameters to capture engagement without asking for forms.

• Leverage alerts → Connect Supademo analytics to Slack so reps know the moment a prospect views a demo.

👉 Pro Tip: Route notifications to the right rep so they can follow up while interest is highest.