# Sales Leave-Behind

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### Why Sales Teams Choose Supademo Leave Behinds&#x20;

Supademo leave-behinds make it easy for prospects to revisit the most impactful parts of your product in minutes, rather than relying on static PDFs or long recordings. They empower champions to confidently circulate demos across buying committees, helping stakeholders align quickly without the need for repeat live sessions. With built-in personalization through variables and templates, reps can adapt demos to highlight the features or workflows that matter most to each buyer. And because every interaction is trackable, sellers gain valuable insights into who viewed, replayed, or shared the demo — turning engagement data into timely follow-ups that accelerate the deal.

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### How Sales Teams Use Supademo for Follow-ups & Leave Behinds

* **Account Executives (AEs) & Sales Engineers (SEs)** → Send bite-sized demos after discovery or deep-dives to reinforce value without requiring prospects to remember everything from the live call.
* **Solutions Engineers** → Share polished proof-of-concepts (POCs) that buyers can explore safely and replay at their own pace.
* **Sales Enablement & Leaders** → Standardize leave-behinds across the org, ensuring every rep tells the same story with consistent messaging.
* **Champions inside buyer orgs** → Re-share demos with new decision-makers, accelerating consensus without forcing sellers to rerun the same demo multiple times.
* **Enterprise & Strategic Account Teams** → Create custom demo centers or vertical-specific leave-behinds to support multi-stakeholder evaluations.

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### Tips for Building Better Sales Leave-Behinds 👇

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#### **🎯 Start with Content that Lands**

* **Keep it focused** **→** Less is more. Highlight the 1–2 workflows or features your buyer cares about most, and aim to keep each demo under 15 steps for maximum engagement.&#x20;
* **Bring your product to life** **→** Use interactive elements (like [hotspots](https://docs.supademo.com/customize/hotspot)/[invisible hotspots](https://docs.supademo.com/customize/hotspot/invisible-hotspots), or [AI Voiceovers](https://docs.supademo.com/customize/voiceovers/instant-ai-voiceover)) to guide buyers through key steps. Give them a feel for how the product fits into their day-to-day while allowing them the autonomy to explore what interests them most.
* **Give buyers choice →** Instead of one long flow, create multiple bite-sized demos and organize them with [chapters](https://docs.supademo.com/customize/chapters) or share them in a [Showcase Collection](https://docs.supademo.com/share/multi-demo-sharing/showcase-collection). Layer in personalization through [variables & tokens](https://docs.supademo.com/customize/personalize/variables-and-tokens) so every viewer sees themselves in the story.

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**👉 Pro Tip:** Champions often get hit with repetitive questions from peers or execs. Anticipate these and design your leave-behind to answer them upfront — it makes your champion look great and keeps momentum alive.
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#### ⏭️ **Drive the Next Step**

Leave-behinds work best when they don’t just inform — they guide prospects to take action. Every Supademo should make the next step in the journey obvious and easy:

* **Keep it singular** → End with one clear [End CTA](https://docs.supademo.com/customize/chapters) that aligns to your sales process (i.e. book a call, review pricing, start a trial). Too many CTAs dilute urgency.
* **Keep it visible** → Use [Watermarks](https://docs.supademo.com/customize/personalize/custom-branding/watermark) or [Share Page Buttons ](https://docs.supademo.com/customize/personalize/custom-branding)to surface that same CTA throughout the demo. These act as a “fast track” — letting prospects take action from any point, without waiting until the last step.
* **Keep it stage-appropriate →** Early leave-behinds can point prospects to low-commitment actions, like exploring a POC or trying a guided workflow. Later in the cycle, shift your CTA toward high-intent steps — connecting with sales, finalizing procurement, or purchasing directly.

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**👉 Pro Tip:** Treat your CTA like the “handoff” moment. It should feel like a natural continuation of the story, not a bolt-on link.
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#### 📬 Distribute to Maintain Momentum

* **Provide options** → Bundle multiple demos into a single [Showcase](https://docs.supademo.com/share/multi-demo-sharing/showcase-collection) so champions can easily share the paths most relevant to their stakeholders.
* **Set the stage** → Use [chapters](https://docs.supademo.com/customize/chapters) or short intros to guide viewers on how to navigate and get to the “aha” moments faster.
* **Keep momentum** → Skip heavy gating. Share via [trackable links](https://docs.supademo.com/share/share-link/trackable-share-links) or UTM [variables](https://docs.supademo.com/customize/personalize/variables-and-tokens) to capture engagement data while still delivering a personalized, frictionless experience.

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👉 **Pro Tip:**  Integrate with [Slack](https://docs.supademo.com/admin-and-billing/integrations/slack) to be notified the moment a prospect views your demo, so you can follow up while interest is high.
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