General Analytics
Track and measure the impact of your interactive product demos across individual demos, across workspaces, and for specific time periods.
What is the Analytics Dashboard?
With Supademo analytics, you can track and measure the impact of your interactive product demos across individual demos, across workspaces, and for specific time periods.
Through the analytics dashboard, you can review per-demo or aggregate demo statistics broken down by time periods and by internal or external viewers. By using the sorting mechanism, you can also sort to see your Supademos with the highest engagement or the most number of viewers.
How to Review General Data and Analytics
Access Analytics Dashboard — Navigate to your Supademo Analytics dashboard to get an overview of demo performance.
Use the Data Filter — Apply the filter to view metrics for specific date ranges or viewer types (e.g., internal vs external viewers).
Hover Over the Chart — Hover over the visual chart to see detailed information on viewers and engagement for any selected time period.
View Specific Demo Metrics — Click on the icon next to any Supademo to see specific analytics. You can also access these insights directly from the Supademo's page.
Toggle Viewer Type & Date Range — Easily toggle between different viewer types and date ranges to get deeper insights into your demo's performance.
Snapshot of Core Metrics — Quickly check key metrics like views, engagement rates, and more.
💡 Want More Insights? Hover over any step to see detailed conversion rates and drop-offs for each slide. This feature helps you identify slides that need improvement for better engagement and conversions.
Metric Definitions
Understanding how metrics are calculated helps you make better decisions from your analytics data.
View — A view is counted when someone loads the demo within the viewport and spends at least 3 seconds on it.
Internal User — An internal user is anyone who comes from inside your workspace (i.e., a user added to your Supademo workspace).
External User — Anyone viewing your demo who is not part of your workspace.
Engagement Rate — The percentage of viewers who interact with your demo beyond just viewing it.
Drop-off — The point at which viewers exit the demo, helping you identify steps that may need improvement.
💡 Tip: Use the embed vs. link filter to analyze views based on how your demo was shared, helping you understand which distribution method performs best.
Automatic Source Tracking
Supademo supports automatic tracking to help you understand where your demo viewers are coming from:
Embedded demos — Tagged with
ref=embedSocial sharing — Tagged with
ref=socialDirect links — Tagged with
ref=share_linkorref=trackable_link
This gives you better insights into which sharing methods are most effective for reaching your audience.
Benefits
Comprehensive insights — Track views, engagement, and drop-offs across all your demos.
Flexible filtering — Analyze data by date range, viewer type, or sharing method.
Step-level analytics — Identify exactly where viewers engage or drop off.
Source attribution — Understand which channels drive the most demo views.
Use Cases
Measuring Demo Effectiveness
Track engagement rates and completion rates to understand which demos resonate most with your audience. Use drop-off data to identify steps that may need clearer content or better flow.
Optimizing Distribution Channels
Use source tracking to compare performance across embedded demos, social shares, and direct links. Double down on the channels that drive the most engaged viewers.
Reporting to Stakeholders
Filter by date range to pull metrics for specific campaigns or time periods. Export or share analytics to demonstrate the impact of your demos to leadership.
Identifying Internal vs External Engagement
Toggle between internal and external viewers to understand how your team uses demos versus how prospects or customers engage with them.
⚠️ Note: Viewer analytics are currently not supported for multi-demo showcases. However, you can check the analytics data of individual demos.
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